Aurora Banking
A calm, human approach to personal banking — redesigned onboarding cut drop-off by 40% and raised the app rating to 4.8★.
A curated collection of products, websites, and brands I've designed and built — each one solving a real problem for real people.
A calm, human approach to personal banking — redesigned onboarding cut drop-off by 40% and raised the app rating to 4.8★.
A handcrafted-feel shopping experience — conversion up 32%, average order value up 18%, and a checkout that feels instant.
Logo, typography, color, and a 60-page guideline book for a premium lighting studio — delivered in six weeks.
Turning a dense analytics suite into a dashboard a founder can read in seconds — daily active usage tripled.
End-to-end trip planning redesigned around a single, glanceable timeline — bookings up 27% in three months.
A long-form reading experience for a publishing startup — average reading time up 2.4×, bounce down 31%.
A fresh identity and packaging system for an organic food brand — shelf presence that lifted trial by 22%.
A sales pipeline tool rebuilt around the team's actual workflow — data entry time cut in half, adoption at 94%.
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